JEDDAH ALBALAD SIGNAGE
As Jeddah undergoes new developments, it seeks to update the signage of its historic district, Al-Balad, through a project led by Avesta Group in partnership with TAA (Taria Alireza Consulting Engineers). This initiative is focused on designing a strategic, bilingual wayfinding system that honours the cultural and architectural heritage of the area. The project entails […]
ALULA INTANGIBLE CULTURAL HERITAGE
The Royal Commission for AlUla initiated the AlUla Intangible Heritage project to preserve AlUla’s cultural traditions and ensure that region’s communities are able to thrive for future generations. Avesta Group was entrusted with conducting research, fieldwork, data inventorying, producing documentation files on AlUla’s living heritage, and developing community engagement programs. We conducted extensive research to […]
ALROWAH STRATEGY & TRAINING
As part of the Royal Commission of AlUla’s goal to set new standards of excellence in heritage interpretation worldwide, Avesta Group undertook the mission to build a strategic roadmap to enhance the skills of AlUla’s heritage site guides known as AlRowah. Avesta Group conducted a thorough analysis of their current abilities and researched international and […]
CULTURAL MANAGEMENT INSTITUTE
The Cultural Management Institute aims to provide high quality training and education to professionals in the cultural management industries. Through training programmes, classes, seminars, discussions, and more, the Institute invites cultural professionals from both public and private sectors to develop new skills in their industry and encourages the sharing of knowledge within its network. The […]
AL ZAHER PALACE
Al Zaher Palace is a significant landmark in the city of Makkah. Initially serving as a royal guesthouse for King Abdulaziz, the palace later became a school under the Ministry of Education. It now stands as a living monument preserving Makkah’s academic legacy through exhibitions, art conservation, and educational programmes. Avesta Group was commissioned to […]
NEOM HERITAGE NARRATIVES
NEOM’s territory boasts a rich heritage spanning over 200,000 years. As a historical crossroads for trade and pilgrimage routes, NEOM’s landscape has been shaped by diverse narratives from many different civilisations. To showcase this cultural legacy, NEOM entrusted Avesta Group with crafting unique content for three key clusters: Al Muwaylih, renowned for its fort along […]
ALULA OTTOMAN ARCHIVES PROJECT
The Hejaz railway, an integral part of AlUla’s cultural heritage, was built by the Ottoman authorities in the early 20th century to facilitate pilgrimages, connecting Damascus to Medina and Makkah. Thousands of people travelled its tracks, stopping at stations such as Mada’in Salih and AlUla as part of their spiritual quests. Recognizing its importance, the […]
AL DHAFRA FORT
The Emirate of Abu Dhabi is experiencing a cultural transformation with new museums uncovering its history and heritage. Al Dhafra Fort, located near Madinat Zayed in the desert, is dedicated to the Al Dhafra region. This museum, with its 11 rooms, tells the region’s untold story, highlighting its geological wealth, the connection between the land […]
BAB EL AZAB
Bab El Azab is a cultural district located in Cairo, Egypt, encompassing historical landmarks such as the Citadel of Cairo. Avesta Group led the Regeneration Project of the district both in terms of operations and governance, facilitating cooperation between the two key stakeholders of the project: Bidayat and The Sovereign Fund of Egypt (TSFE). Avesta […]
HEGRA COLLECTIONS DEVELOPMENT
Hegra Archaeological Site (Al-Hijr), situated north of AlUla in Madain Saleh, is Saudi Arabia’s first UNESCO World Heritage site. Alongside Petra in Jordan, it exemplifies Nabataean architectural genius through hundreds of sandstone-carved monumental tombs from the 1st century BCE to the 1st century CE. This ancient city reflects the vibrant caravan trade and cultural fusion […]