About Us

Expert in planning, designing and operating projects with cultural added value.

We believe in an agile, adaptive, and advanced use of culture—supporting projects from museums to retail and territorial development. We foster cultural innovation, promote its value and impact, and encourage connections between culture and other fields.


Moving from cultural planning to planning culturally, we see culture as a powerful force that fosters connection and creativity and ensures sustainable growth.

Years of Expertise
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Projects Completed
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Cities around the globe
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Our VISION

Transforming ideas into effective,  sustainable, and visitor-oriented experiences.

Shaping Cultural Experiences Worldwide

Whether you are creating a new cultural destination, reimagining a space, or leading a complex transformation, Avesta Group partners with you—bringing creativity, expertise, and global insight to deliver meaningful results.

With over two decades of experience, we have completed more than 200 projects across 30 countries and 100 cities. Our work spans museums, heritage sites, public spaces, and cultural destinations of every scale. We are proud to have collaborated with some of the world’s most iconic institutions and brands, including the Louvre Abu Dhabi and the Grand Egyptian Museum.

By combining creativity with expertise, we deliver tailored solutions that celebrate local contexts while meeting global standards of excellence. With around 30 roles in-house, we provide comprehensive support across every stage of a project—from content and architecture to design, curation, living heritage, and cultural programming.

Innovating with Purpose and Excellence

Core values that drive our commitment to cultural development.
Knowledge Sharing

Knowledge sharing and transfer are at the forefront of our values.

We value a collaborative approach leading to the smoothest and most perfect implementation.

We thrive off collaborating with our partners and clients, and we believe the work we do has a more significant impact when it is shared and understood by all.

Creativity

We count on out-of-the-box ideas to develop stories worth telling; being creative is more than a core value; it is the way every team member works and our secret to excellence.

We believe that every path and idea is worth exploring, and we do not set boundaries for
our creativity.

Practicality

We constantly search for unconventional ideas, yet we pay careful attention to translating them into feasible, reliable, and manageable solutions.

Excellence

We strive for excellence in everything we do: we accept nothing less by keeping ourselves accountable to a world-class quality standard.

We are continually looking for ways to improve, which leads us to growth, focus, and an innate desire to provide the highest.

Sustainability

We are committed to protect and value the environment in which we operate. We integrate sustainability into our daily activities. 

We take pride in conducting our business safely and responsibly to respect, value and enhance the well-being of all the stakeholders involved in their local contexts and specificities.

Integrity

Avesta Group upholds the principle of Integrity, ensuring transparency, honesty, and ethical practices in every aspect of its operations.

By building trust with clients, partners, and stakeholders, the group fosters long-lasting relationships grounded in mutual respect and accountability.

Trusted by leading museums
and cultural institutions worldwide

Our Team

A multinational team united by a shared passion for culture.

Paul Alezraa
Director
Annabelle Diot Vergnes
Associate Director
Claire Alezraa
Cultural Planner
Batoul Al Hajj
Anthropologist / Project Coordinator
Michele de Bartolo
Exhibition Designer
Lucie Baumel
Cultural Planner
Aleksandra Belousova
Cultural & Event Mediation Expert
Mariachiara De Leo
Visual Designer
Irène Fauquenot
Administrative Assistant
Dina Ivanova
Senior Consultant
Marine Joly
Lead Strategy & Operations
Joseph Alezraa
Communication and Development Officer