HEGRA COLLECTIONS DEVELOPMENT
Hegra Archaeological Site (Al-Hijr), situated north of AlUla in Madain Saleh, is Saudi Arabia’s first UNESCO World Heritage site. Alongside Petra in Jordan, it exemplifies Nabataean architectural genius through hundreds of sandstone-carved monumental tombs from the 1st century BCE to the 1st century CE. This ancient city reflects the vibrant caravan trade and cultural fusion […]
PUBLIC ARTS INTERIM STRATEGY
AlUla will be Saudi Arabia’s largest living museum, positioning the region as an art destination, while enhancing its precious landscape and cultural heritage. To achieve this goal, the Royal Commission for AlUla entrusted Avesta Group in crafting an interim Public Arts Strategy. This encompassed proposing a public artwork for the Old Town Boutique Hotel, coordinating […]
MUSEUM OF ROMANIAN RECENT ART
The Museum of Recent Art (MARe) is a major cultural landmark in Bucharest and Romania’s only private art museum. Designed by Youssef Tohme Architects & Associates, it features a monolithic structure spanning 5 levels and 1,200 square meters. Focusing on Romanian art from the 1960s to today, MARe offers a critical view of artists’ challenges, […]
TABUK REGIONAL MUSEUM
Nestled in northwestern Saudi Arabia, Tabuk is a historical gem, renowned for its pivotal role as a crossroads for trade and pilgrimage routes, showcasing diverse cultural influences over the ages. In alignment with the National Transformation Programme 2030, which seeks to establish 13 regional museums nationwide, the Tabuk Regional Museum emerges as a guardian of […]
HA’IL REGIONAL MUSEUM
The Ha’il region in Saudi Arabia, also known as the ‘land of generosity’ boasts a rich cultural and historical heritage dating back thousands of years. As part of the National Transformation Programme 2030, which aims to establish 13 regional museums nationwide, the Ha’il Regional Museum endeavours to safeguard the area’s rich heritage while stimulating tourism […]
MARITIME LIVING HERITAGE
Avesta Group worked on behalf of the Heritage Commission to document maritime practices along both coasts of Saudi Arabia with the overarching goal of establishing standards to highlight and safeguard Saudi Arabia’s intangible maritime cultural heritage. Over the course of a year, we engaged with over a hundred sailors, builders, and custodians of maritime knowledge. […]
HERITAGE SITES FAMILY GUIDES
To tailor its tourism offerings for diverse audiences and enhance educational engagement, the Royal Commission for AlUla commissioned the development of Heritage Sites Family Guides. These booklets aim to enrich visitor experiences and bring the rich heritage of cultural and archaeological sites closer to the public through various activities. Avesta Group was tasked with conceptualizing […]
PUSHKIN STATE MUSEUM OF FINE ARTS
For its centenary, the Pushkin Museum of Fine Arts in Moscow embarked on a transformative journey to revitalise and expand the museum complex. With the new footprint of 100,000 sqm across over 20 buildings, the institution confirms its commitment of accommodating a growing audience. By increasing display capacity from 8 to 15% of the collection […]
CITÉ DU VIN
At the heart of the renowned Bordeaux wine region lies the Cité du Vin, a place dedicated to the exchanges and discoveries surrounding wine — an essential element of the region’s identity and cultural heritage. The project offers a platform for learning, tasting, and the aesthetic appreciation of wine. It is also a vibrant meeting […]
DADAN & JABAL IKMAH INTERPRETIVE CENTRES
The Dadan and Jabal Ikmah Interpretive Centres in AlUla, Saudi Arabia, are integral to transforming the region into a vibrant open-air museum with state-of-the-art visitor facilities. Positioned near the Dadan and Jabal Ikmah heritage sites, these centres prioritise visitor experience, connecting people to history through engaging activities, tactile interpretation, and innovative multimedia. Dadan Interpretive Centre, […]