To tailor its tourism offerings for diverse audiences and enhance educational engagement, the Royal Commission for AlUla commissioned the development of Heritage Sites Family Guides. These booklets aim to enrich visitor experiences and bring the rich heritage of cultural and archaeological sites closer to the public through various activities.
Avesta Group was tasked with conceptualizing and creating the content for these guides. Following thorough research and analysis, our team proposed a structured approach for family visits and developed an engaging visitor experience. We proceeded with creating visit structures, activities, scenarios, and graphic designs to ensure a captivating and educational experience.
