AL JADIDAH DESIGN CENTRE
Design Space AlUla is a new center celebrating local and international design, located in the heart of the AlJadidah Arts District. The space explores and engages with global design practices, filtered through the lens of AlUla’s cultural and natural landscapes. It aims to fuel creative inquiry and expression through a programme of collaboration and exchange, […]
KHOZAM PALACE
The Khozam Palace, one of the most important historical palaces in the Kingdom, was constructed as a royal residence in the 1930s and bore witness to many historical events during the reigns of King Abdulaziz and King Saud. It has hosted several influential meetings between the leadership of Saudi Arabia and the US, including the […]
SENSORY TOOLKIT
The Sensory Toolkits (STK) project involved designing innovative toolkits for the Royal Commission for AlUla to support heritage programming across AlUla’s sites. Each toolkit was conceived to facilitate multisensory engagement with museum collections and ancient landscapes, featuring handleable objects, replicas, and interactive props. Catering to diverse audiences, they offer unique programming opportunities while fostering professional […]
AL BAHA REGIONAL MUSEUM
Al Baha region is often called ‘The Garden of Makkah’ due to its proximity with the holy city, its abundant resources, and its lush natural sites. In alignment with the National Transformation Programme 2030, which aims to establish 13 regional museums across Saudi Arabia, the Al Baha Regional Museum aims to safeguard the area’s rich […]
AL OTAIBA MUSEUM
The Mana Saeed Al Otaiba Museum, located on one of Dr. Otaiba’s estates in Abu Dhabi, is a tribute to the extraordinary life and accomplishments of HE Dr. Mana Saeed Al Otaiba, the UAE’s first Minister of Oil and an esteemed poet. The museum features many important historical items that highlight Dr Otaiba’s diplomatic career, […]
SHUBRA PALACE
Situated in the city of Taif, the palace was used by royalty as their summer residence during the reign of King Abdulaziz Al Saud. In an effort to promote culture and local heritage, the Ministry of Culture is leading the transformation of Shubra Palace into a contemporary museum. The exhibition will serve as a gateway […]
RCU CULTURE SECTOR ORGANISATION
The Royal Commission for AlUla was established in 2017 to preserve and develop the archaeological and historical sites of this region, as well as to position the destination as a prominent hub for the arts. With over 25 cultural sites already open to the public and large-scale assets simultaneously in development, the current operational model […]
ALULA EVENTS STRATEGY
In an effort to expand its tourism offer while also remaining conscious of heritage conservation measures, the Royal Commission for AlUla requested the development of a strategy for future events. This strategy would evaluate the potential for major events and festivals to be held within these heritage sites and establish their procedural foundations. Following an […]
DAIMUMAH
With its fertile farms and palm groves, Daimumah, located in the oasis of AlUla, holds immense historical significance for the cultural heritage of the region. The intricate qanat channels and wells are a testament to the sustainable agricultural traditions that have shaped its landscape and provided sustenance for generations. Avesta Group was entrusted with the […]
MUSEUM OF INCENSE ROAD
The Museum of Incense Road, situated in AlUla, Saudi Arabia, showcases the significant role that incense trade has played in the history of AlUla. Visitors have the opportunity to explore the art, heritage, and natural elements associated with this world-famous trade route, celebrating the rich history, rituals, landscapes, and scientific aspects of incense through a […]