DMMO RECRUITMENT
Avesta Group provided bespoke recruitment services to the Royal Commission for AlUla’s Destination Marketing team during their peak event season. Avesta Group’s search and selection resulted in RCU onboarding three senior level positions for the high season including: Festival Development Expert, Concert Production Director, and Operations Expert. These individuals supported the development of RCU’s high […]
ALULA SCHOOLS & FAMILY PROGRAMMES
The Royal Commission for AlUla aims to cultivate a generation of young people to act as the future stewards and guardians of its cultural sites and heritage. One way RCU can fulfill this ambition is by developing informal learning resources and programs to ensure and encourage sustainable development. RCU entrusted Avesta Group with the task […]
BEMA BEIRUT MUSEUM OF ART
Beirut Museum of Art – BeMA is a new museum set to launch in Beirut in 2026. The Beirut Museum of Art aims to be a beacon of inspiration and discovery, caring for the transformative power of culture and creativity. Beirut Art Museum is set to reposition Beirut as a regional cultural hub, providing innovative, […]
CULTURAL TRADING BENCHMARK
With its breathtaking landscape and archaeological and historical sites, AlUla has become an outstanding touristic and cultural destination, and will shortly become a prominent hub for the arts, thanks to its forthcoming museums and galleries. To assist the Royal Commission for AlUla in enhancing the visitor experience, Avesta Group conducted in-depth research on best practices […]
LEARNING & ENGAGEMENT STRATEGY
The Royal Commission for AlUla (RCU) aims to position itself at the forefront of international best practice in the culture sector, recognising the benefits of informal learning for personal, social, and emotional development, and its impact on quality of life and societal advancement. Avesta Group was commissioned by RCU to craft a strategy for connecting […]
TAYMA & KHAYBAR
Situated along the ancient trade routes of the AlUla region, Tayma and Khaybar are significant archaeological and natural sites, bearing witness to the architectural prowess and societal organisation of ancient Arab civilisations. Tayma’s temple of Salm and the iconic well of Bir Haddaj highlight its strategic position on the incense route. Khaybar, renowned for its […]
MoC LEGENDS RESEARCH PROJECT
The scope of the Legends Project is a vital undertaking dedicated to the preservation and exploration of Saudi Arabia’s rich cultural heritage through the study and safeguarding of legends. This comprehensive initiative encompasses a meticulous preliminary study to establish effective study methods. The project involves extensive efforts in inventorying and monitoring legends, utilizing data collection […]
ANDY WARHOL EXHIBITION
The FAME: Andy Warhol Exhibition was a groundbreaking event that took place in AlUla, Saudi Arabia. This exhibition featured a collection of artworks by the renowned Andy Warhol, uniting the creations of one of the most influential artists of the 20th century with the rich history and culture of AlUla. To support this initiative, Avesta […]
ASSALAM MUSEUM
The Assalam Museum, located opposite the Assalam Gate of the Prophet’s Mosque in Madinah, serves as an educational and experiential complement to a visit to the mosque. The museum offers immersive experiences using advanced technology to enhance visitors’ understanding of the mosque’s structure, architecture, historical significance, and spiritual importance. The museum’s exhibition focuses on the […]
BARZAN LIVING GARDENS
Barzan Living Gardens are located amidst AlUla’s ancient Oasis and is a living museum of nature and history that encompasses a wide range of points of interest: from ancient monuments to gardens, greenhouses, and workshops. Avesta Group supported Royal Commission for AlUla in the development of the educational and cultural programming for the activation of […]