AlUla embodies centuries of cultural exchanges between civilisations, epitomised by Hegra, Saudi Arabia’s first UNESCO World Heritage Site, and the archaeological sites of Dadan and Jabal Ikmah, AlUla’s Old Town and its Oasis.
To achieve best-in-class site management, Avesta Group was entrusted by the Royal Commission for AlUla with translating sustainable tourism strategic objectives into practical recommendations while tailoring site management and operations to each site’s unique characteristics, in adherence to UNESCO standards and best practices. Avesta delivered operational handbooks adapted to each hierarchical strata, covering all aspects from governance and monitoring to detailed procedures, thus ensuring optimal visitor experience.
