DAIMUMAH
With its fertile farms and palm groves, Daimumah, located in the oasis of AlUla, holds immense historical significance for the cultural heritage of the region. The intricate qanat channels and wells are a testament to the sustainable agricultural traditions that have shaped its landscape and provided sustenance for generations. Avesta Group was entrusted with the […]
MUSEUM OF INCENSE ROAD
The Museum of Incense Road, situated in AlUla, Saudi Arabia, showcases the significant role that incense trade has played in the history of AlUla. Visitors have the opportunity to explore the art, heritage, and natural elements associated with this world-famous trade route, celebrating the rich history, rituals, landscapes, and scientific aspects of incense through a […]
DMMO RECRUITMENT
Avesta Group provided bespoke recruitment services to the Royal Commission for AlUla’s Destination Marketing team during their peak event season. Avesta Group’s search and selection resulted in RCU onboarding three senior level positions for the high season including: Festival Development Expert, Concert Production Director, and Operations Expert. These individuals supported the development of RCU’s high […]
ALULA SCHOOLS & FAMILY PROGRAMMES
The Royal Commission for AlUla aims to cultivate a generation of young people to act as the future stewards and guardians of its cultural sites and heritage. One way RCU can fulfill this ambition is by developing informal learning resources and programs to ensure and encourage sustainable development. RCU entrusted Avesta Group with the task […]
BEMA BEIRUT MUSEUM OF ART
Beirut Museum of Art – BeMA is a new museum set to launch in Beirut in 2026. The Beirut Museum of Art aims to be a beacon of inspiration and discovery, caring for the transformative power of culture and creativity. Beirut Art Museum is set to reposition Beirut as a regional cultural hub, providing innovative, […]
ART GALLERY NOVA SCOTIA
The Art Gallery of Nova Scotia is the largest art museum in Atlantic Canada and an anchor of Halifax cultural tourism. As part of the Gallery’s plan to move to a new building more suited to its collections’ preservation and desired visitor experience, Avesta Group was tasked with reviewing architectural plans and advising on future […]
INTANGIBLE CULTURAL HERITAGE VALORISATION STRATEGY
Aligned with international best practices and tailored to local specificities, Avesta Group produced a five-year strategy for safeguarding the intangible cultural heritage of AlUla. Underpinned by an extensive assessment of current ICH-related policies, programmes, and activities in AlUla, the strategy proposes: a short-term and long-term governance structure to lead and support ICH initiatives; the creation […]
LEARNING & ENGAGEMENT STRATEGY
The Royal Commission for AlUla (RCU) aims to position itself at the forefront of international best practice in the culture sector, recognising the benefits of informal learning for personal, social, and emotional development, and its impact on quality of life and societal advancement. Avesta Group was commissioned by RCU to craft a strategy for connecting […]
MUSEUM OF PRINTED TEXTILES
The Musée de l’Impression sur Étoffes in Mulhouse (Alsace) holds a remarkable collection of six million samples and tools shedding light on French and international industrial techniques in the textile industry, from the 18th century to today. Avesta Group was commissioned by Mulhouse Alsace Agglomeration to enhance the museum’s positioning and support its restructuring into […]
TAYMA & KHAYBAR
Situated along the ancient trade routes of the AlUla region, Tayma and Khaybar are significant archaeological and natural sites, bearing witness to the architectural prowess and societal organisation of ancient Arab civilisations. Tayma’s temple of Salm and the iconic well of Bir Haddaj highlight its strategic position on the incense route. Khaybar, renowned for its […]