AL BAHA REGIONAL MUSEUM
Al Baha region is often called ‘The Garden of Makkah’ due to its proximity with the holy city, its abundant resources, and its lush natural sites. In alignment with the National Transformation Programme 2030, which aims to establish 13 regional museums across Saudi Arabia, the Al Baha Regional Museum aims to safeguard the area’s rich […]
CENTRE POMPIDOU
The cultural programme of the Centre Pompidou has been designed around three dimensions (exhibition of the history of art, multidisciplinary thematic exhibitions and monographs of contemporary designers). As part of its international development, the Centre Pompidou decided to tour its collections worldwide. In this context, Avesta Group worked on developing and touring exhibitions such as […]
SHUBRA PALACE
Situated in the city of Taif, the palace was used by royalty as their summer residence during the reign of King Abdulaziz Al Saud. In an effort to promote culture and local heritage, the Ministry of Culture is leading the transformation of Shubra Palace into a contemporary museum. The exhibition will serve as a gateway […]
ALULA EVENTS STRATEGY
In an effort to expand its tourism offer while also remaining conscious of heritage conservation measures, the Royal Commission for AlUla requested the development of a strategy for future events. This strategy would evaluate the potential for major events and festivals to be held within these heritage sites and establish their procedural foundations. Following an […]
DAIMUMAH
With its fertile farms and palm groves, Daimumah, located in the oasis of AlUla, holds immense historical significance for the cultural heritage of the region. The intricate qanat channels and wells are a testament to the sustainable agricultural traditions that have shaped its landscape and provided sustenance for generations. Avesta Group was entrusted with the […]
ALULA SCHOOLS & FAMILY PROGRAMMES
The Royal Commission for AlUla aims to cultivate a generation of young people to act as the future stewards and guardians of its cultural sites and heritage. One way RCU can fulfill this ambition is by developing informal learning resources and programs to ensure and encourage sustainable development. RCU entrusted Avesta Group with the task […]
INTANGIBLE CULTURAL HERITAGE VALORISATION STRATEGY
Aligned with international best practices and tailored to local specificities, Avesta Group produced a five-year strategy for safeguarding the intangible cultural heritage of AlUla. Underpinned by an extensive assessment of current ICH-related policies, programmes, and activities in AlUla, the strategy proposes: a short-term and long-term governance structure to lead and support ICH initiatives; the creation […]
MoC LEGENDS RESEARCH PROJECT
The scope of the Legends Project is a vital undertaking dedicated to the preservation and exploration of Saudi Arabia’s rich cultural heritage through the study and safeguarding of legends. This comprehensive initiative encompasses a meticulous preliminary study to establish effective study methods. The project involves extensive efforts in inventorying and monitoring legends, utilizing data collection […]
ANDY WARHOL EXHIBITION
The FAME: Andy Warhol Exhibition was a groundbreaking event that took place in AlUla, Saudi Arabia. This exhibition featured a collection of artworks by the renowned Andy Warhol, uniting the creations of one of the most influential artists of the 20th century with the rich history and culture of AlUla. To support this initiative, Avesta […]
BARZAN LIVING GARDENS
Barzan Living Gardens are located amidst AlUla’s ancient Oasis and is a living museum of nature and history that encompasses a wide range of points of interest: from ancient monuments to gardens, greenhouses, and workshops. Avesta Group supported Royal Commission for AlUla in the development of the educational and cultural programming for the activation of […]