The Royal Commission for AlUla aims to cultivate a generation of young people to act as the future stewards and guardians of its cultural sites and heritage. One way RCU can fulfill this ambition is by developing informal learning resources and programs to ensure and encourage sustainable development.
RCU entrusted Avesta Group with the task of developing a Families and Schools Strategy, which comprises the development of three fully developed and materialised school programmes, a set of 18 briefs for site-specific activities, a comprehensive evaluations toolkit, and relevant marketing collateral. In addition to this, Avesta hosted practical, on-site
training sessions with team leaders and tour guides.
