Situated along the ancient trade routes of the AlUla region, Tayma and Khaybar are significant archaeological and natural sites, bearing witness to the architectural prowess and societal organisation of ancient Arab civilisations. Tayma’s temple of Salm and the iconic well of Bir Haddaj highlight its strategic position on the incense route. Khaybar, renowned for its market and geology, offers a unique blend of nature and architecture. The activation of these sites marked a key stage in the region’s tourism development and heritage appreciation.
Avesta Group developed long-term operational and management plans, providing visitors with experiences that reflect each site’s unique character. Policies and procedures were crafted to meet UNESCO standards, ensuring optimal staff management, visitor flow, maintenance, and safety.
