The Zaha Hadid Pavilion, a forthcoming architectural exhibitions and events space, formerly known as the Chanel Mobile Pavilion, will be situated amidst the stunning sandstone canyons of the Wadi AlFann land art site. It will serve as a monumental artwork and homage to its iconic designer, Zaha Hadid.
To make this vision reality, Avesta Group supported the project with its services of conceptualisation, market and impact analysis, strategic positioning, economic appraisal and business planning, including operating and financial models, to make this vision a reality. Our final deliverable included a socio-economic impact analysis, highlighting the Pavilion’s projected effects on AlUla and its residents.
