MUSSEF MUSEUM OF THE SEPHARDIC WORLD
Avesta Group contributed to the project of the Museum of the Sephardic World in Paris, France telling the largely unknown story of this Jewish diaspora and its culture. After completing benchmark and audience studies, Avesta Group collaborated with the Scientific Committee and the Sponsors Committee to shape the future museum vision. Based on these consultations […]
MUSEUM OF MEDITERRANNEAN HISTORY
Avesta Group engaged in a project to position Reggio Calabria as a Mediterranean cultural capital with two waterfront buildings. Situated on a narrow sea strait between Italy and Sicily, the location offers visibility from both regions, hosting a Museum of Mediterranean History and a multifunctional arts structure. Designed by Zaha Hadid, the museum’s starfish-inspired form […]
ROYAL ASSETS MUSEUM
The Royal Assets Museum showcases rare and masterful pieces of art and culture from history and contemporary eras, acquired over time, given as gifts to the Royal Family, or sourced from Saudi heritage and archaeology. Through its collections it narrates human civilisations’ stories, displays historical snapshots, as well as preserves rare pieces and objects. Avesta […]
MARRAKECH MUSEUM FOR PHOTOGRAPHY AND VISUAL ART
The Marrakech Museum for Photography and Visual Art will be the first institution entirely devoted to the dissemination and promotion of images from Morocco, Africa, and the Middle East. The museum aims to be a major player in the dialogue between Western and African cultures, offering a cross-sectional view of the continent. Avesta Group has […]
MISK VISUAL ARTS EDUCATION LAB
The Misk Art Institute (MAI) is the non-profit arm of the Misk Foundation launched in 2017. Dedicated to empowering local artists through residencies, mentorships, educational programming, exhibitions, and scholarships, MAI addresses every possible entry point for creative individuals looking to further refine their artistic outputs and share them with the rest of the world. Avesta […]
ALROWAH STRATEGY & TRAINING
As part of the Royal Commission of AlUla’s goal to set new standards of excellence in heritage interpretation worldwide, Avesta Group undertook the mission to build a strategic roadmap to enhance the skills of AlUla’s heritage site guides known as AlRowah. Avesta Group conducted a thorough analysis of their current abilities and researched international and […]
HISTORICAL PALACES
Saudi Arabia is placing significant emphasis on preserving its heritage for future generations. As part of this effort, the Ministry of Culture is undertaking an extensive campaign to renovate and rehabilitate major historical palaces across the country. This initiative aims to protect and celebrate the nation’s rich history, ensuring that its cultural landmarks remain vibrant […]
10 REGIONAL MUSEUMS
The ambitious Ten Regional Museums Project falls in line with the Saudi government’s commitment to preserving and enhancing the Kingdom’s national heritage. Ten regional museums in Saudi Arabia are seeing the light of day to encourage the exploration and appreciation of local history and heritage. Avesta Group has provided a full range of services for […]
AL QIBLATAIN MOSQUE EXHIBITION
The Al Qiblatain Mosque in Madinah, renowned as the site where the direction of prayer (Qibla) shifted from Jerusalem to Makkah, holds profound historical and spiritual significance in Islamic heritage. Avesta Group was entrusted with shaping its exhibition project, delivering end-to-end services from content research and production to exhibition planning, design, and operations. We established […]
UDARNIK CONTEMPORARY ART MUSEUM
Udarnik, once a Soviet cinema, stands as a testament to the architectural prowess of Boris Iofan, a renowned Soviet architect, within the House on the Embankment residential complex. This iconic structure is celebrated as a jewel of constructivist design. Avesta Group took on the challenge of revitalizing this historic site, envisioning its transformation into a […]