The Royal Commission for AlUla initiated the AlUla Intangible Heritage project to preserve AlUla’s cultural traditions and ensure that region’s communities are able to thrive for future generations.
Avesta Group was entrusted with conducting research, fieldwork, data inventorying, producing documentation files on AlUla’s living heritage, and developing community engagement programs.
We conducted extensive research to uncover and document AlUla’s rich heritage and traditions while also presenting the region’s intangible cultural heritage via educational content and booklets.
To enhance community engagement, we designed interactive activities, fostering pride among locals and deepening visitors’ understanding of AlUla’s culture.
