With its breathtaking landscape and archaeological and historical sites, AlUla has become an outstanding touristic and cultural destination, and will shortly become a prominent hub for the arts, thanks to its forthcoming museums and galleries.
To assist the Royal Commission for AlUla in enhancing the visitor experience, Avesta Group conducted in-depth research on best practices in retail, exploring strategic positioning, co-branding, customer retention, visitor experience, as well as governance and business models. RCU now holds insights to guide a competitive retail strategy. The goal is to elevate AlUla’s cultural trading globally, aligning with RCU’s future vision for a sustainable cultural ecosystem.
