ALULA INTANGIBLE CULTURAL HERITAGE
The Royal Commission for AlUla initiated the AlUla Intangible Heritage project to preserve AlUla’s cultural traditions and ensure that region’s communities are able to thrive for future generations. Avesta Group was entrusted with conducting research, fieldwork, data inventorying, producing documentation files on AlUla’s living heritage, and developing community engagement programs. We conducted extensive research to […]
AL SEEF DUBAI CREEK
Positioned near the Al Fahidi heritage district along the historic Dubai Creek, Al Seef is a new cultural and recreational hub celebrating the city’s rich heritage. Designed as a vibrant destination for residents and visitors alike, it combines historical charm with modern attractions, including a marina, a traditional souk, a floating market, and boats featuring […]
AL AIN PALACE MUSEUM
Avesta Group curated and designed the permanent exhibition for the rehabilitation plan of the Al Ain Palace Museum. The museum, a 20th-century historical building, was once the private residence and administrative seat of Sheikh Zayed bin Sultan Al Nahyan during his tenure as the Ruler’s Representative of the Eastern Region. The exhibition aims to showcase […]
ASEER REGIONAL MUSEUM
The Aseer Region in Saudi Arabia is situated in the south-western part of the country, nestled in the Aseer Mountains. Known for its breathtaking landscapes comprising mountains, valleys, and forests, the region is affectionately called the ‘land of growth and immunity’. As part of the National Transformation Programme 2030’s initiative to establish 13 regional museums […]
MARITIME LIVING HERITAGE
Avesta Group worked on behalf of the Heritage Commission to document maritime practices along both coasts of Saudi Arabia with the overarching goal of establishing standards to highlight and safeguard Saudi Arabia’s intangible maritime cultural heritage. Over the course of a year, we engaged with over a hundred sailors, builders, and custodians of maritime knowledge. […]
BEDOUIN NIGHT TALES
NEOM Show is a poetic technological spectacle that takes place within the Hisma Desert in the NEOM region. The show revolves around the concept of living heritage and the transmission of oral traditions, aiming to bring people together in a communal setting reminiscent of a campfire gathering. It serves as a bridge between the past, […]
NEOM INTANGIBLE CULTURAL HERITAGE
Over 6 months, Avesta Group documented the Intangible Cultural Heritage of the local Bedouin community in the NEOM region, adhering to UNESCO standards. In partnership with NEOM’s Heritage Department, a pilot campaign was conducted in Al-Bad’, with extensive community participation resulting in over 60 interviews. Meticulous analysis of these interviews led to the identification of […]
INTANGIBLE CULTURAL HERITAGE VALORISATION STRATEGY
Aligned with international best practices and tailored to local specificities, Avesta Group produced a five-year strategy for safeguarding the intangible cultural heritage of AlUla. Underpinned by an extensive assessment of current ICH-related policies, programmes, and activities in AlUla, the strategy proposes: a short-term and long-term governance structure to lead and support ICH initiatives; the creation […]
MoC LEGENDS RESEARCH PROJECT
The scope of the Legends Project is a vital undertaking dedicated to the preservation and exploration of Saudi Arabia’s rich cultural heritage through the study and safeguarding of legends. This comprehensive initiative encompasses a meticulous preliminary study to establish effective study methods. The project involves extensive efforts in inventorying and monitoring legends, utilizing data collection […]
MOHAMMED BIN KHALIFA HOUSE
Bait Mohammed bin Khalifa, the residence of Sheikh Mohammed bin Khalifa Al Nahyan, holds great significance as a heritage site in the United Arab Emirates (UAE), symbolising the Transition period of the nation’s history. Avesta Group was entrusted by Abu Dhabi’s Department of Culture and Tourism (DCT) with the task of revitalising this iconic house […]