Domaine de Montjouan is a historic wine estate located in the Bordeaux region, renowned for its carefully selected grape varieties and refined hospitality. With a legacy dating back to the 16th century, the estate offers an immersive experience in viticulture and winemaking.
Avesta Group developed the concept for a luxury hotel within the Montjouan estate, designed to reflect local culture while appealing to discerning wine professionals. Following in-depth market research and benchmarking, Avesta Group identified a niche within Bordeaux’s growing tourism market and proposed two concepts: an exclusive members’ club and a refined hospitality venue blending contemporary comfort with regional character. For each, Avesta Group delivered spatial and functional planning, design renderings, event programming, and comprehensive business and operational plans.
