Crossroads Gallery is a forthcoming cultural centre set to lead the bloom of AlJadidah creative district in AlUla. It will bridge institutional art and timeless local arts and crafts practices by hosting curated exhibitions by emerging talent, nurturing mentorships across the Global South, and exploring new media art.
Avesta Group crafted a comprehensive operational business plan, including strategic programming to give shape to the vision in relation to market and context. An economic appraisal assessed expenditure and revenue scenarios, leading to pricing and accessibility recommendations. Meanwhile, a socio-economic impact analysis highlighted the Gallery’s projected effects on AlUla and its residents.