Designed by the architects Reichen et Robert & Associés, la Maison de la Vache qui Rit is set in the place where the very first cheese wedges were made, in the center of Jura. Through the permanent and temporary exhibitions, visitors to the site can learn about the brand’s history and its defining values of conviviality and innovation based on an exceptional gathering of 600 pieces that make up the heritage of the brand.
Avesta Group provided global project management both on strategic and operational aspects. After a first study on retail spaces and public flows, we developed the full strategic plan. Avesta Group also assisted the Fromageries Bel with the interpretative plan, content development and collection strategy.
