Nestled in Northern Saudi Arabia, near the Jordanian border, Al-Jouf region is known for both its stunning landscapes and ancient Nabataean settlements. As part of the Vision 2030’s initiative to establish 13 regional museums across Saudi Arabia, the Al-Jouf Regional Museum aims to preserve the area’s rich history and heritage while catalysing regional tourism and economic growth. The museum chronicles Al Jouf’s role as the gateway to the north of Saudi Arabia, delving into his role as a pivotal hub for early civilisations, while exploring contemporary local culture and envisioning its future.
Avesta Group spearheaded various aspects of this project, including exhibition planning, interpretive planning, content development, as well as the collection’s strategy, the formulation of operational, financial plans, and the overarching functional masterplan for the site.
