NEOM Show is a poetic technological spectacle that takes place within the Hisma Desert in the NEOM region. The show revolves around the concept of living heritage and the transmission of oral traditions, aiming to bring people together in a communal setting reminiscent of a campfire gathering. It serves as a bridge between the past, present, and future, effectively connecting ancestral wisdom to the contemporary realm through an exploration of the rich legacy of Bedouin culture and the desert’s fascinating stories.
Avesta Group developed the show’s concept in its entirety, from writing the script and designing all sequences of the multimedia show to curating furniture for the show’s seating area. Additionally, Avesta Group advised on the operations and planned necessary onsite facilities.
