Lons-Le-Saunier, France

Present in 120 countries, The Laughing Cow® has become a virtual icon, particularly in France where a museum of 2,350 sqm, La Maison de la Vache qui Rit (The Laughing Cow House), is dedicated to the brand. Designed by the architects Reichen et Robert & Associés, the project was guided by the desire to create a place of reference for the memory of the brand and the history of a group, by searching for harmony between the building and its environment. The Laughing Cow House is also home to an outdoor children playground, an indoor and outdoor cafeteria, a shop and a food laboratory.

We worked on the elaboration of a museum dedicated to the famous French cheese brand. To create the exhibition spaces, our approach was to enhance the history of the brand by offering a unique insight into this French industrial adventure. We defined its defining values of conviviality, humour and innovation based on an exceptional gathering of 600 pieces that make up the heritage of the brand, in constant evolution.


Building of the museum’s concept based on the heritage of the brand

Elaboration of a visit tour, enhancing the museum’s collection in the permanent and temporary exhibitions’ spaces

Strategic planification of the project

Conception of the design of the museum

Governance and operations strategy deployment